Introducing the “Content Writer’s Handbook” series
Welcome to the Content Writer’s Handbook blog series. This series (which is free) replicates almost all the content of my coaching program — which is a paid, personalized service designed to help B2B technology companies learn how to develop clear, compelling content.
Over the course of 30 weekly blog posts, I’ll cover elements such as structure and shape, word choice, the art of persuasion, off-page considerations, what you should know in the age of AI, and more. And yes, more includes SEO.
Work through these posts from beginning to end, and you’ll learn 80% of what I have to offer. Simply sign up to get an alert as each blog entry is published.
So what’s in the remaining 20%?
Personalized guidance and live feedback
Copywriting exercises adapted to your skill level
Downloadable cheat sheets and checklists
Either way, by the time you reach the end, you will be able to:
> use the written word to create stronger connections …
> with the audience that matters to you …
> about the ideas that matter to you.
So why am I doing this?
I’m doing this because when I help you develop stronger communication skills, I’m contributing to signal rather than noise.
And anything you can do to build a stronger signal-to-noise ratio in this world is something you should do.
I’m looking for your feedback and thoughts as this series progresses. All comments are welcome.
Looking forward to seeing you around.
Quick start guide
Start with the first post from my introductory “Off the page” module: What content writing is — and what it isn’t.
And then fire up your content writing engines: