Tone and voice: what you need to know as a B2B content writer
I was exceptionally foolish when I started out as a writer. This was more than just the foolishness of youth, although there was plenty of that too. It was more that I saw every copy assignment as a greedily blank canvas on which to disgorge my craft, or what passed for it.
Thankfully …
How to write content your audience will actually read (Part 2: the recipe)
In part 1 of this series, we examined the different types of “leech content” that derive from targeting the wrong audience.
In this post, we’ll focus on the recipe for writing content your audience will actually read.
The recipe is simple. It has only 3 ingredients …
How to write content your audience will actually read (Part 1: diagnosing leech content)
In the early 2000s, I spent a year living with my in-laws in a former Soviet republic. I won’t get into all the strange details just now. The only thing you need to know is that the telephone service was sporadic.
Which is why my father-in-law began every call the same way.
Introducing the “Content Writer’s Handbook” series
Welcome to the Content Writer’s Handbook blog series. This series (which is free) replicates the content of my coaching program (a paid, personalized service).
Over the course of a few dozen blog posts, I’ll cover elements such as structure and shape, word choice, the art of persuasion, off-page considerations, what you should know in the age of AI, and more. And yes, more includes SEO.
What content writing is — and what it isn't
If you ask me what content writing is, the first thing I’ll tell you is that it’s not copywriting. Not really.
More on the finer distinctions in a moment.
I’m leading with what content writing isn’t, because there are a ton of copywriting how-to books out there, and they’ll clutter up your search results the moment you search for a content writing guide.